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It’s a crazy world we live in, and don’t let anybody tell you otherwise. In the last few years, things have shifted. Commuting for an hour to have a coffee became old skool, the realisation that there might be a little bit too much information on people's plates became common knowledge, and the fact that we might want to watch that ecological footprint is pretty incontournable. So we ask ourselves, what will future shifts look like? Will we still meet in real life? Do event managers have to become game developers? How do you capture the attention in a saturated web? And how do you stand out when everybody’s screaming they’re unique and authentic? We’d give a lot for your two cents on future shifts in events, or on a more meta level.
As is
We are all emotional beings, with the need to connect with each other.
Things have been a bit chaotic lately. But that shouldn’t keep us from trying to make some useful predictions. Nobody can see the future, not even Elon Musk, but when we vocalise how we see it, it might influence reality, or our neighbours for sure. Do we want everything to be online? Or will we turn away from all this technological wizardry and play it simpler in the future? What new business models are lurking in the distance and what mistakes are we bound to make? Questions we ask ourselves on a daily basis, and a couple of answers worth sharing.
Could be
The world is only going to get bigger.
Virtual will never eradicate analogue. We are emotional beings, we will always long for offline connections. Still, the offline world has its limits, and quite a lot of them lately. Geographical, political, and financial boundaries limit us in our self-development, in our ability to reach for the stars. And that is where we see a rightful position for new technologies like AR and VR. These immersive technologies help us cross boundaries we bump into in real life. Is this already the case? Well no, not entirely, or not for everybody. New tech takes time to take its place in society, moving from the fringes to the center takes time and a whole lot of good use cases. People need to feel the added value, they need to be immersed in the new possibilities to really grasp them.
And we will have to give it our best. We have to keep trying to stay relevant as a brand, to be creative, to find new and uncharted routes to the hearts and minds of new generations. Never forgetting where the purchasing power lies today, our efforts should be evenly spread between today and tomorrow. It won't be easy—expectations are high and the economy isn’t exactly booming. But it is possible. And with all this insane new technology, it's’ going to be a lot of fun too, testing and trying new things, launching, failing and going at it again. We can do this. And we can never overestimate the importance of fun.